Skip to main content

Commercialization Of Intellectual Property Rights In The Modern Economy

Author: LawSphereX

Category: Intellectual Property

Published:

Updated:

COMMERCIALIZATION OF INTELLECTUAL PROPERTY

RIGHTS IN THE MODERN ECONOMY Neha Meena, National Law University and Judicial Academy, Assam “If commercialisation is putting my art on a shirt so that a kid who can’t afford a $30,000 painting can buy one, then I’m all for it”- Keith Haring A brand name has become an essential component of the identity. With the development of a globalized economy, to compete in a market has become more than just a business; to promote these businesses, innovations, and creativity, companies and owners are investing a great amount in advertising. Such instances help a company influence not only the consumers’ satisfaction but market monopoly. Further helps a company compete. 1 Intellectual property rights play a crucial role in establishing these brands as an asset.

Commercialization of Intellectual property rights bridges the gap between innovation and industrial application, enabling the inventors and organizations to transform intellectual outputs into economic and social value. Intellectual property rights encompass a variety of intangible assets, such as trademarks, copyrights, trade secrets, and more, each emphasizing to protection of the unique expression of ideas and inventions in various domains. All inventions, literary and artistic compositions, and designs are protected under intellectual property rights (IPRs). The rights holders may commercialize through various mechanisms, such as licensing, franchising, and assignment. The Commercialization of IPRs can exert a significant impact on developing countries.

On one hand, it promotes the economy and stimulates innovation; on the other hand, it may contribute to increased consumer prices and restrict access to essential goods and services. 2 Contractual agreements preferred for commercializing IP assets There are two main points to be considered by the IP owners through which they can monetize their work: Assignment of Intellectual Property Rights and Licensing of Intellectual Property Rights. An assignment is considered a direct sale, in which the owner transfers their property 1The economics of Trademarks, (last visited on Nov 08,2025,3:12PM) https://www. wipo. int/edocs/pubdocs/en/wipo_pub_944_2013-chapter2. pdf 2HANDBOOK ON IP COMMERCIALISATION Strategies for Managing IPRs and Maximising Value;ASEAN, (last visited on Nov 05,2025, 3:56PM) https://aanzfta. asean. org/uploads/2020/12/IPPEA-FINAL-HANDBOOK-ON-IP-COMMERCIALISATION.

pdf to another company in exchange for an advance payment. These agreements are completed through written instruments. Through agreements, the owner is granted certain legal and equitable rights. 3 Different provisions in the IPR laws deal with assignment: Patent – Form 16 provides the registration of a patent assignment agreement. Without registration under the form, the parties cannot use it as evidence in court. In Milind v Rane/Unidyne Energy Environment System Pvt. Ltd. (2004)4in this case invention was related Matrix heat recovery unit (MHRU)- an innovation that had a compact design to heat the fluids using “waste” heat from exhausts and could be used to heat a variety of fluids. Though the product was a success, the issue arose in the benefit sharing of the process was considered an area where disputes arose because of contentious issues that were not sorted.

The issue was resolved through the contract. The collaboration between Dr. Rane and Unidyne was an example of contract responsibilities, obligations, and successful licensing and partnership. 5 In Copyright, provision of section 19 of the Copyright Act, 1957, explicates that copyright assignment must be made in writing and signed by both assignor and assignee. In relation to copyright in the future, work may be assigned under the provision of section 18, but such an assignment is only effective on the date the work is created. Furthermore, in relation to copyright licensing, Garware Plastics & Polyester Ltd. v. Telelink & Ors. , (1989)6the Hon’ble Bombay High Court held that a cable telecast by a licensee without the proper right led to the deprivation of the financial benefit of its copyright to the owner.

This case explicates how commercialization requires clarity of right and measures for exploitation. The provision of sections 37- 45 of the Trade Marks Act,1999, provides assignment of a trademark. A trademark licensing agreement allows the licensee to use the trademark in exchange for a fee required by the licensor. It provides the licensee the right to use it for a specific purpose or in a particular place. 7The Geographical Indicators Act does not come under 3S. Ambadipudi and S. Srikanth, “Transfer of Intellectual Property: A Primer”, (last visited on Nov 06,2025, 12:56PM) https://www. mondaq. com/india/trademark/961790/transfer-of-intellectual-property--a-primer).

4 Milind v Rane/Unidyne Energy Environment System Pvt. Ltd.,2004.

5Commercialization of an Invention before the Grant of a Patent; WIPO,(last visited on Nov 08,2025,4:12PM) https://www.wipo.int/en/web/ip-advantage/w/stories/commercialization-of-an-invention-before-the-grant-of-apatent.

6 Garware Plastics & Polyester Ltd. v. Telelink & Ors., AIR 1989 Bom 331.

7Commercialising your Intellectual Property: trademark licensing and franchising agreements, (last visited on Nov 08,2025,11:34PM),https://www. lexology. com/library/detail. aspx? g=af5704c0-435b-49bc-bde8-56a2977fce1d. the purview of assignment as they are public proprietary rights. 8 Licensing is another commercialization technique, whereby the owner grants authority to another party to use the IP under mutually agreed terms. Licensing might be a suitable option where owners lack resources or skills to develop and sell their products. Licensing may be sole, exclusive, or non-exclusive. Under exclusive licensing, the licensor grants an exclusive license to use the licensor’s IP Rights in a specific territory; in such cases, even the licensor is not permitted to use them.

In a non-exclusive licensing agreement, the licensor has the authority to appoint additional licensees to use IPRs in the same area as the licensor. In simple licensor is allowed to grant IPRs to others and use them by himself as well. Finally, in sole licensing, the licensor retains the right to use the IP for itself, but cannot grant additional licenses. It helps the right holder to monetize IP without undertaking full scale exploitation. These licensing agreements must comply with legal and regulatory prerequisites, such as disclosure and registration mandates, to ensure validity and enforceability. 9 Pro-competitive agreements are agreements between firms that develop a uniform product standard to promote the use and diffusion of technology. These agreements may encompass the establishment of uniform product standards, collaborative research, and development.

(R&D), or the creation of joint ventures that enable participants to share risks and aggregate financial resources for large-scale ventures. Pro-competitive agreements are generally considered procompletive as they multiply the number of users of the intellectual property or technology. However, there are certain clauses in the licensing agreement that are to be rendered as they may be deemed anti-competitive, if they restrict market access or affect competition. For Instance, exclusive territorial clauses, non-compete clauses, or royalty provisions that extend beyond the term of protection. Consequently, negotiators must be cautious and ensure that such clauses comply with competition-law principles and the guidance issued by relevant authorities. 10 Furthermore, anti-competitive conduct involving the use of IP may be approached through the per se approach or under the rule of reason.

The per se approach clause is applied in cases 8Commercializing of intellectual Property: alchemising ideas into income, Makan Khandelwal,(last visited on Nov 08,2025, 12:12PM),https://blog. ipleaders. in/commercialisation-of-intellectual-property-alchemising-ideasinto-income/. 9Commercializing of intellectual Property: alchemising ideas into income; Makan Khandelwal (last visited on Nov 08,2025, 2: 58PM); https://blog. ipleaders. in/commercialisation-of-intellectual-property-alchemising-ideasinto-income/. 10Successful Technology Licensing; (last visited on Nov 05, 2025, 4:00 PM) https://www. wipo. int/edocs/pubdocs/en/licensing/903/wipo_pub_903. pdf. where certain forms are harmful and considered abusive to competition. In cases, competitors are fixing prices or allocating markets. In the case of “the rule of reason”, it requires assessment.

In accordance with such assessment, certain practices are rendered acceptable despite creating restrictions or limitations in the competitive agreement. 11 Another agreement for commercializing IP assets is a non-disclosure agreement. These agreements are structured to maintain the confidentiality of the information contained within them. These agreements can be bilateral or unilateral, based on the terms of whether such information shall be kept by one party or both parties. 12 In mergers and acquisitions, two corporations conflate into one or acquire the other. The concept of merger and acquisition is much wider; it includes the transfer of all the properties to the larger corporation, including IP. Another great instance is Joint venture agreements: these agreements are formed by big corporations, where they collaborate to start a new project with a particular end goal.

These ventures have a following benefit: gaining exposure to exceptional technologies, using effective distribution methods, and indigenous knowledge. A franchise agreement is a legal mechanism for the commercialization of IP, granting the owner (known as the franchisor) power to transfer ownership to another party (known as the franchisee) for use and exploitation within a business framework. Through franchising, valuable IP assets such as trademarks, copyrights, patents, and proprietary business systems are licensed to franchisees who operate under the franchisor’s standard. This arrangement enables the franchisor to broaden the market presence while ensuring management over reputation and quality of the brand.

13 Competition Law and IPR Although both laws are different, IPR grants the exclusive right to the owner to protect their work, whereas competition law’s concern is to prohibit practices that are deemed to degrade the competition environment and advocate, the interest of consumers. Their practice focuses on two primary areas: Consumer welfare and technology advancement. Competition law is governed by the Competition Act, 2002. The provision of section 3(5)(1) of the Competition

11 Ibid.

12Commercialising of Intellectual Property: alchemising ideas into income; (last visited on Nov 05,2025,5:23PM) https://blog.ipleaders.in/commercialisation-of-intellectual-property-alchemising-ideas-into-income/. 13Darlis Gordon; Intellectual Property license in franchise agreements; (last visited on Nov 12,2025,5:45PM ) https://consortiumlegal.com/en/2025/06/20/intellectual-property-license-in-franchise-agreements/.

Act, 2002 deals with IPR in Competition Law. 14 There are restrictive practices (illegal methods) used by companies to advance their market positions. Competition laws regulate such instances and ban them as they hinder competition and affect the value globally. 15 There are disputes in some overlapping matters, for instance, in the Patent and Competition Act. However, the court has finally settled the matter, with a highlighted ruling. The Hon’ble Delhi High Court, in Telefonaktiebolaget LM Ericsson (PUBL) v. Competition Commission of India and Anr. (2023)16 settled the tussle between the Competition Act,2002, and the Patent Act,1970. In this case court stated that Chapter XVI of the Patent Act,1970, provides a thorough structure to deal with unfair licensing conditions and anticompetitive behaviors by patent holders.

The court exerted the maxims Generalia Specialibus Non Derogant (general laws will not prevail over the special laws) and Lex Posterior Derogate Priori (a later law repeals an earlier law), Thus, it held that the CCI did not have jurisdiction over the actions of the Patent Act,1970. 17 Everything considered, commercializing intellectual property rights serves crucial link connecting innovation research with its practical industrial deployment. While promoting innovation and market requirements, it is equally important to evaluate potential competitors and market constraints. The process underscores that Intellectual property rights represent a strategic necessity, though their effective utilization requires resource and time investment. The commercialization of Intellectual Property in developing countries encounters additional challenges.

Hence, while encouraging domestic innovations, there is a need to safeguard access to healthy market competition and the protection of public welfare. To enhance effectiveness, several recommendations may be emphasized: strengthening institutional frameworks that encourage research, adoption of IP Commercialization policies, and negotiating licensing and assignments. The transparency and fairness in licensing regimes should be prioritized, which includes audit rights, termination clauses for nonperformance, and preference towards non-exclusive licensing by providing tax incentives for locally developed IP. Moreover, socially sensitive 14Commercial Exploitation of Intellectual Property Rights; By Ankit Rastogi, (last visited on Nov 12,2025,5:55PM )https://indiancaselaw. in/commercial-exploitation-of-intellectual-property-rights/.

15 WIPO, Successful Technology Licensing: IP Asset Management Series (WIPO, 2015), 41 (last visited on Nov 05,2025,6:23PM).

16 Telefonaktiebolaget LM Ericsson (PUBL) v. Competition Commission of India and Anr.2023 SCC Online Del

17 Ibid.

legal regime approaches to licensing and assignment, especially in fields like pharmaceuticals. Legal jurisprudence in India demonstrates that Intellectual Property rights require balance with public interest; the policy challenge lies in crafting a commercialization regime that encourages both innovation incentives and protects public welfare.